Greeting cards stand out among the reams of junk mail we all receive. They are nice to look at (when done well), are a quick read, and make us feel good – perhaps because we associate them with happy announcements like weddings and parties.
According to a Hallmark Business Expressions survey, about two-thirds of the people said that when businesses send greeting cards showing “appreciation for a purchase or referral, the consumers are more likely to do business with the company again. Almost 75% said that they appreciate the gesture and they feel like the company really cares about them.”
Use Greeting Cards to Connect, Not Sell
Greeting cards are about enhancing relationships so don’t make the focus of your message all about selling. It’s okay to add value – such as including a coupon or promotional offer, but it’s best not to do it every time. You want your customers to enjoy getting your company greeting cards – not to feel like, “Oh, another sales pitch.”
Greeting Card Uses
Seasonal Greetings are fun, but don’t end your thoughts of greeting cards there because this humble card has much more potential. You can use them for:
- Ongoing customer communication
- Client follow-up
- Specific customer events such as birthdays or milestones
- Thank yous for purchases or referrals
- Simple but powerful, thinking of you, connection
- Vendor communication and appreciation
- Employee appreciation
- Enhancing business relationships
Make Your Cards Personal
Greeting Cards are best when the recipient feels the card is personal to them.
- Select or create a design that gives the mood you want
- Use unique images
- Add a meaningful photograph
- Add a handwritten note if possible
- Add a handwritten signature – signatures build trust
The quality and style of the greeting cards you send is a direct reflection of your business so they will either enhance or detract from your brand’s image in the customer’s mind. This means, don’t skimp on quality or presentation and there’s no reason to since custom greeting cards are not expensive and are easy to create.
We print quality custom greeting cards. All our greeting cards come with linen envelops and we have some awesome templates you can easily personalize.