The business card is perhaps the most important tool in your arsenal of self-marketing materials. While business cards sometimes advertise individuals as members of a larger company, they are nonetheless individualized representations of a professional's style, attitude and field of expertise.
"Your business card is the take-home impression you leave with prospects and customers," writes Laura Christianson for Relationship Marketing. "And you want that impression to be classy, professional and informative. When someone looks at your card, they should immediately understand what you do."
One question that professionals often ask themselves when planning and designing a business card is what and how much information they should include. This is a tricky issue, because you don't want to overwhelm the design with clutter and, thus, come across as cluttered, but you also want to provide all relevant means of contact.
What's more, today's tech-infused world has seemingly endless methods of contact – each with their own degree of efficacy: web pages, hashtags, email, phone numbers – work, home and mobile. The list goes on.
As each professional is unique, each card should be as well. Accordingly, find a balance between points of contact and design, with a focus on clarity and conciseness.