The Art of Design #28: What a Letterhead Says About a Company

Posted on August 2, 2011 in Print Marketing, Printing Products, Printing Tips

Branding and logo design get a lot of attention – and deservedly so. Consumers are human beings and as such, they a highly visually oriented. The images printed on your letterhead will receive a positive or negative response that can shape the relationship between you and the person who received your communication. Be sure to make the most of every opportunity.

Corporate Letterhead

The 8-1/2″ x 11″ sheet of paper is generally recognized as the basic stationery used by most businesses. It is used not only to communicate, but also to project an image. Information on the letterhead may include the firm’s name, address, phone number, fax number, and web site. It may also include an executive or partner’s name, title, E-mail address, and cell phone numbers.

Here are some samples of letterheads of the famous and infamous.

http://www.gottahaveit.com/ItemImages/001352_med.jpeg

Frank Lloyd Wright, 1939

http://farm6.static.flickr.com/5302/5886953125_6c26d642a3_o.jpg

Frank Lloyd Wright, 1946

Muppets, Inc., 1963 | Source Muppets, Inc. later became Henson Associates (letterhead here), then Jim Henson Productions, and finally The Jim Henson Company.

Muppets, Inc., 1963
This company later became Henson Associates,
then Jim Henson Productions, and finally The Jim Henson Company.

David Bowie, 1974 | Image courtesy of Hard Rock

David Bowie, 1974

Charles Schulz, 1958 | Submitted by Steven Gettis Yet another adorable letterhead from Schulz. Previously: 1966; 1997.

Charles Schulz, 1958

Author L. Frank Baum, creator of The Wonderful Wizard of Oz, had an incredible letterhead. Its border contained pictures of fourteen novels by Baum. Those books, clockwise from top-left: The Road to Oz, The Scarecrow of Oz, The Land of Oz, Rinkitink in Oz, The Patchwork Girl of Oz, Phoebe Daring, The Daring Twins, John Dough and the Cherub, The Emerald City of Oz, The Sea Fairies, Dorothy and the Wizard in Oz, Little Wizard Stories of Oz, Ozma of Oz, Tik-Tok of Oz. L. Frank Baum, 1918 | Source

Author L. Frank Baum, creator of The Wonderful Wizard of Oz, had this highly-promotional letterhead. Its border contained pictures of fourteen novels by Baum. (1918)
Clockwise from top-left: The Road to Oz, The Scarecrow of Oz, The Land of Oz, Rinkitink in Oz, The Patchwork Girl of Oz, Phoebe Daring, The Daring Twins, John Dough and the Cherub, The Emerald City of Oz, The Sea Fairies, Dorothy and the Wizard in Oz, Little Wizard Stories of Oz, Ozma of Oz, Tik-Tok of Oz.

Letterhead used by Charles Dickens whilst editing his literary magazine, All the Year Round. Founded by Dickens in 1859, the periodical ran until 1895. Charles Dickens, c.1860 | Submitted by A.J.

Letterhead used by Charles Dickens in his post as Editor of his literary magazine, All the Year Round. Founded by Dickens in 1859, the periodical ran until 1895. (c.1860)

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Steven, a native of Los Angeles, is an advertising and marketing copywriter with over 20 years of writing experience in a wide range of subjects. An eBay addict, Steven has way too many hobbies and arcane interests – but it all makes good cocktail party conversation.

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