Using the Cross Media Marketing Advantage

Recently updated on November 2nd, 2017 at 07:14 pm

One of the first noteworthy cross media marketing incidences occurred in 1977. The movie Saturday Night Fever was released – along with its respective sound track. Cross media marketing is, in essence, cross channel promotions with customers being given a response option in another channel. For instance, send a direct mail postcard with an invitation for an exclusive offer if they go to a particular URL. Cross media marketing at its best is integrated, highly targeted, and effective.

Cross media channels can include, among others:

• online search ads
• display ads
• social media
• video
• direct mail
• print
• television
• Email

 

 

 

 

 

Tips for Effective Cross Media Marketing

• present your potential customers with an exclusive offer to drive them to another medium
• recreate the same colors and look across all channels so customer’s aren’t surprised (consistent branding)
• know your customers so you can offer best products and services for their needs
• know your goals for each platform
• track platform ROI
• keep content fresh – update often
• have a cross media plan.
  • ie: use a newspaper flyer insert to promote website/social media
  • while using a blog to promote webinars or whitepapers
  • while using linkedin to promote blog and videos
  • while using Twitter to promote YouTube and Flickr
  • and then using an e-newsletter to promote Facebook and Twitter

Utilizing a multi-channel cross media marketing approach can give you a distinct advantage over your competitors and give you great results.