If you find yourself struggling to write First-class Tweets, for inspiration I give you the Top 10 Slogans of the Century1
- Diamonds are forever (DeBeers)
- Just do it (Nike)
- The pause that refreshes (Coca-Cola)
- Tastes great, less filling (Miller Lite)
- We try harder (Avis)
- Good to the last drop (Maxwell House)
- Breakfast of champions (Wheaties)
- Does she … or doesn’t she? (Clairol)
- When it rains it pours (Morton Salt)
- Where’s the beef? (Wendy’s)
Now that you’re all fired up, here are 4 tips to help you maximize your Tweets.
1. It’s not Me, it’s You2
Where it works, talk about your customer rather than you. This means that you should look over all your copy and change ‘we’ into ‘you.’
Change: We can print flyers by tomorrow
To: Your flyers printed by tomorrow
2. Use the 4 U’s3
Useful, Urgent, Unique, and Ultra-specific. The 4-U approach is a copywriting technique taught by American Writers & Artists (AWAI).3
Every Tweet should:
- Be Useful to the reader
- Convey a sense of Urgency to the reader
- Make the reader feel like what you’re offering is Unique
- Be as Ultra-specific as possible
Remember what you learned in Kindergarten? I’m talking about sharing. Some of your Tweets should be reTweets (sharing with others what has already been posted). A big part of Twitter fun is about finding cool links and posts you want to share with your Twitter friends.
4. Speaking of ReTweetability…
As evidence by the Slogans of the Century1 short can be great. Even as little as two words can be amazing – “Got Milk?” Let me add to that – when it comes to Twitter come in under your 140 character limit by as much as possible. Why? Because “Twitter culture dictates that you give credit to the person who originally exposed you to a tweet when you retweet, so extra space is needed for the hat tip.”2
Now, go forth and Twitter well.
Follow us on Twitter http://twitter.com/NextDayFlyers
For the record I can’t resist adding, your glossy flyers printed by tomorrow.