Facebook has gone through a lot of changes lately – the following information will help you become more familiar with what those changes mean.
With the recent facelift of Facebook, page owners now have more reach and utility across the platform. Page administrators can now be logged in as the Page itself, which enables them to comment on behalf of the Page across to other Pages as well as public user profiles. The new features will give Pages more exposure by extending their reach on the platform and are likely to drive higher engagement through new notification features.
Learning to Love iFrames
The best and simplest news for Facebook marketers is that they may not have to try and pull someone away from Facebook to get them onto their site. There are now better options for accomplishing their sales or branding goals entirely within Facebook – Facebook ad respondents tend to convert better when they land on a page within Facebook,” observes Search Mojo CEO Janet Miller.
The Endgame for iFrames?
iFrames for Pages may be a win/win for all sides but they will require planning and some investment. As always with Facebook, you can’t ignore the huge user base, and you have to be open to new opportunities to interact. iFrames are very much a work-in-progress that warrants serious attention.