Starting a New Year is the perfect opportunity to revisit, revise, and renew your annual marketing plan so it’s up to date. Here are tips and resources to make your marketing strategy renewal just a little easier, along with some 2011 trends you should be aware of when reviewing your plans.
The key here is to see it through!
Recommendation: Answer the question, “What is the purpose of having a blog and what objectives do we want to accomplish within what time-frame?”
Trend: More companies will put a budget with a strategy behind their blogging activities, enabling them to show benefits.
- Online and Offline Marketing Integration
- Mobile Device and Local Search
- Social Media Advertising
- Integration economy
- Tablet and mobile wars
- Facebook and location-based networking
- Need for social identity
- Google faces off with Facebook
- Websites with social integration
- Video advertising
- Real time bidding
- Data, data, data
- Location based marketing
- Consolidation of ad networks
- Mobile advertising
- Socially enabled ads
Happy New Year, Happy New Marketing Plan!