Small businesses, design firms and other organizations that are in need of unique marketing campaigns must constantly struggle to find an advertising niche in which they can operate. While many companies use search engines, social media and traditional marketing techniques, they may still feel that there's a need to stand out even further from their competition.
One way to do this is by using printed materials that capture the attention of consumers and offer them special deals or savings. Tickets are traditionally used for actual events, but these items are also helpful for inviting new customers to a store or office. Businesses can operate under the assumption that each trip to their headquarters is an event unto itself and invite people accordingly.
In particular, a 1/8 page ticket can be printed in great numbers and given away to people by mail or in local circulars. By framing a trip to a shop, restaurant or office as a special occurrence, organizations are able to make themselves seem unique compared to similar groups. This is the sort of marketing that appeals to many consumers who have been inundated with traditional types of marketing.