The right menu can make or a break a restaurant or bar. It literally can be the virtual representation of the food or drink you are about to present to your customer and help them decide whether they want the $5 shrimp cocktail or the $50 Filet Mignon. Folds, sizes, papers, coatings; the overwhelming amount of options available to the design of a menu offers another level of complexity to the design. Bottom line; it better be at its top form and be consistent with the image you are trying to portray at your restaurant… or you better start looking for another career.
That’s why we’ve focused on this very important piece of print design with free templates, design tips, inspiration, and any resources that we could find that will keep people coming, eating and buying. This week on The Art of Design: Menus.