Tag Archives: web content

How to Put the Social into the S of Your SEO

February 12, 2010

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How to Put the Social into the S of Your SEO

Customers come to your site through search via search engines. Basic concepts that help make your site friendly to search engines such as Google include: crawlable relevant content, site organization, links – both internal and inbound from external sites, keyword use, and code optimization.

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How to Write Sticky Copy for Print and Social Media

January 22, 2010

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How to Write Sticky Copy for Print and Social Media

Writing copy that is worth reading and sticks to your customer’s brain is important for both digital and print marketing if you want to connect, create relationships, and ultimately convert readers to customers.  But how do you do that? Consumers are bombarded with thousands of messages daily, so having your “sticky message” be the one [...]

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