NextDayFlyers.com Blog

The 4^th and final quarter of 2011 begins this week. Time to rev up those marketing engines. For many, this is the time of year for achieving profitability. Be sure to prepare for those holiday gift-giving sales opportunities with effective marketing materials you can order online and receive in plenty of time.

Do you know exactly what makes your company, business, product, or service interesting, compelling and different?

Unless you’ve made the effort to define your position in the market and to communicate it using engaging language, your brand is condemned to be an also-ran, if it’s lucky enough to survive at all.

Football season is gearing up. Baseball season is winding down. It’s that transitional period signaling the onset of autumn. Fall officially begins September 22, 10:49 A.M. EDT so be on the lookout for those brilliantly colored leaves that look so beautiful on someone else’s front lawn. (And remember to clear them out of your rain gutters before winter!)

Think you’ve never been “primed” like a pump? Don’t believe that your subconscious mind can be influenced without your realizing it? Whole Foods Market and others are doing it every day.

Often people think that a healthy relationship “just happens.” Unfortunately, what your mother used to tell you, “just be yourself and everyone will love you,” isn’t always true. So if you’re responsible for the care and feeding of an online community for yourself or your business, here’s some advice that will help you attract and retain members rather than being a lonely community of one.

Building an online community begins by discovering a common bond that is shared among a group of people. Experiences are often the common interest about which a community is created. Another example is a passion for collecting a specific item – say vintage post cards.

Bidding August farewell we slip into September. The kids are heading back to school. The traffic is moving a little slower and marketers are gearing up for the holiday season on the distant horizon. We’ll be here to guide you with plenty of ideas and advice every step of the way

Human beings are showered with promotional messages and visuals everywhere — on TV, in magazines, in the street, and even on the clothes of people walking by.

For those who are looking for a method to measure branded search volume, here is a handy and FREE tip.

It’s half past August and our thoughts have turned to bringing summer to a memorable close and getting the kids back to school. Meanwhile we’re back at work sending you our best ideas.

It happens now with ever increasing frequency. A company or a person in the spotlight gets caught behaving inappropriately or committing a crime. The next steps could lead to certain disaster or lead to a turnaround that can result in a repaired and strengthened public image.

Contrary to the old saying “Any PR is good PR,” you and your company can’t afford to appear before the public with a black eye without a good explanation. A little pre-crisis planning can help you be prepared should the unthinkable occur.

So what if a huge chain store moves into your neighborhood and undercuts your prices — they can’t take away your story.

Customer loyalty programs have been around for hundreds of years. One such plan dates back to 1793 when a merchant gave out copper tokens which customers would collect and later exchange for items in the store.

More than two centuries later, a lot has changed, but the concept of loyalty programs still remains a constant: to achieve customer retention and encourage repeat purchases. Here are some of the more innovative customer loyalty programs from around the globe.

For those involved in the operation and growth of a small business, we present a Do It Yourselfer’s approach to Marketing Planning based on the same principles employed by large corporations with budgets that allow the work to be carried out by advertising agencies or marketing consultants.

Research conducted by the Radicati Group showed that corporate email traffic is substantial and on the rise: the average user sends 34 emails and receives 99 emails a day. At the same time, the average consumer is inundated with over 3000 messages a day from various media sources.