Email marketing is alive and well and still an effective method for generating sales. Emails allow you to target, be proactive, and gather data, all at the same time. The following tips must-haves are guidelines to get you going, or improve on your current email marketing.
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Are Your Headlines Bad? Find out
April 8, 2009
There’s no getting around it – if you’re in business you have to write headlines (or have them written) for emails, printed material, landing pages, adword ads, and oh, just about anything else that you send out from your business. Why are headlines so important? “On average, 8 out of 10 people will read headline [...]
September 9, 2010
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