For marketer who would like to get free advertising on Google, an Austin, Texas, firm plans to facilitate the placement of QR codes on rooftops. Phillips & Co.’s new service, called Blue Marble, offers a “space-accessible profile” for businesses, cities, schools that want to raise their profile. In addition to catching the attention of the [...]
Tag Archives: social media
Marketing in the Digital Age: Social Media Is An Equal Opportunity Marketing Medium
September 9, 2011
An impressive number of small businesses are involved in innovative marketing campaigns utilizing social media. These companies prove that making a splash in social media isn’t about the size of your budget — the only limits are creativity and a willingness to experiment.
Tips & Bits #43: Building an Online Community
September 6, 2011
Building an online community begins by discovering a common bond that is shared among a group of people. Experiences are often the common interest about which a community is created. Another example is a passion for collecting a specific item – say vintage post cards.
A Standout Cross-Media Marketing Campaign
August 19, 2011
Lee Wojnar, VP of Marketing for the O Bee Credit Union in Tumwater, WA (the prosperous credit union of the now extinct Olympia brewery) really pushed the envelope with this promotion that tied in with several partners in the Olympia area.
Significant buzz was generated by this promotion — more than 360,000 pages of coverage were posted according to Google.
How To Appraise Your Social-Media Community
August 12, 2011
With social media marketing, it’s almost impossible to divide the hyperbole from the reality. Communities are inaugurated with hoopla and high spirits only to waste away into the oblivion of countless other online has-beens.
The Social Media Sheriff #14: Google+, Google+, Google+… & Sweden
July 8, 2011
Yiiiiihaaaww! The Sheriff rides into town once more to rustle up some social media goodness for you city folks. It’s been a while since Ol’ Rusty has come into town but I’ve brought with me a heaping, helping of social media news, tips, tutorials and overall rootin, tootin fun!
Google+ is the big steer this trip, but don’t miss Facebook’s new video chat, Obama on Twitter and Sweden just being Sweden, all wrangled up for you by The Social Meda Sheriff
Tips & Bits #32: LinkedIn is the Social Media Tool You Can’t Afford To Snub
June 13, 2011
The social media scene is dominated by blogs, Facebook and Twitter. They tend to be the heart of the typical publicity mix. However, there are other social media sites that are frequently overlooked, sites that can help boost visibility and reach new audiences.
Our Daily Best: Week of May 9th
May 13, 2011
Now we’re hitting our stride in May. Every day, we try to shine a guiding light to enlighten designers and marketing team members throughout the land. This week we sharpened our subject line creating skills. We familiarized ourselves with the art of gift certificates. We scooped up a boatload of FREE PSDs. And we took [...]
Our Daily Best: Week of April 11th
April 15, 2011
While spring was roaring in like a lion, another week rushed by! We hope the past days have been productive and fulfilling. We’ve been doing our best to stoke your fires of creative passion. If you stuck with us all week you got a lesson in history, new marketing ideas for bookmarks, dazzling designs and [...]
The Social Media Sheriff #13: Social #Winning with Charlie Sheen and lots more!
March 18, 2011
The Sheriff rides back into town for another round-up of the latest in Social Media tips, tools, news, inspiration and all around one heck of a good ol’ time! Get social strategy tips from Social Media industry experts, optimize your social strategy, get a starter kit for your social strategy and make your social strategy [...]
Tips & Bits #19: The New Facebook
February 28, 2011
Facebook has gone through a lot of changes lately – the following information will help you become more familiar with what those changes mean.
Tips & Bits #18: Let’s Get Private
February 21, 2011
Everyone needs privacy. With the online social media world, that need seems to get dismissed simply by signing up. Take control back with these tips and bits that will keep your life in the eyes of the people you actually want to see it!
Tips & Bits #17: Funny Twitter Tips and Bits
February 14, 2011
Twitter is amazing. Do you know what the Twitter record is? Set New Year’s Eve in Japan, a total of 6,939 tweets per second just after the clock struck midnight. But Twitter is not just for increasing your reach and growing your subscriber base. It can also serve as fodder for some pretty comedic bits.
Tips & Bits #14: Managing Your Online Reputation with Social Media
January 24, 2011
Online reputation management (ORM) is one of the current “hot terms” in digital marketing. Here are some tips and bits of information to help you with your company’s ORM.
Tips & Bits #13: T&B for a Successful Company Blog
January 17, 2011
Creating and distributing content through your company blog and social media is an important aspect for marketing today. Your blog should help boost your search ranking and bring potential customers to your site. Here are some tips to help you get the most from your company blog.























October 7, 2011
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