Tag Archives: social media marketing

QR Codes Go Through (or at least on top of) The Roof

October 7, 2011

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QR Codes Go Through (or at least on top of) The Roof

For marketer who would like to get free advertising on Google, an Austin, Texas, firm plans to facilitate the placement of QR codes on rooftops. Phillips & Co.’s new service, called Blue Marble, offers a “space-accessible profile” for businesses, cities, schools that want to raise their profile. In addition to catching the attention of the [...]

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Tips & Bits #44: Can You Sustain a Relationship with Your Online Community?

September 12, 2011

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Tips & Bits #44: Can You Sustain a Relationship with Your Online Community?

Often people think that a healthy relationship “just happens.” Unfortunately, what your mother used to tell you, “just be yourself and everyone will love you,” isn’t always true. So if you’re responsible for the care and feeding of an online community for yourself or your business, here’s some advice that will help you attract and retain members rather than being a lonely community of one.

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Marketing in the Digital Age: Social Media Is An Equal Opportunity Marketing Medium

September 9, 2011

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Marketing in the Digital Age: Social Media Is An Equal Opportunity Marketing Medium

An impressive number of small businesses are involved in innovative marketing campaigns utilizing social media. These companies prove that making a splash in social media isn’t about the size of your budget — the only limits are creativity and a willingness to experiment.

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Tips & Bits #43: Building an Online Community

September 6, 2011

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Tips & Bits #43: Building an Online Community

Building an online community begins by discovering a common bond that is shared among a group of people. Experiences are often the common interest about which a community is created. Another example is a passion for collecting a specific item – say vintage post cards.

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Tips & Bits #42: Advertising and the Archetype

August 29, 2011

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Tips & Bits #42: Advertising and the Archetype

Human beings are showered with promotional messages and visuals everywhere — on TV, in magazines, in the street, and even on the clothes of people walking by.

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A Standout Cross-Media Marketing Campaign

August 19, 2011

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A Standout Cross-Media Marketing Campaign

Lee Wojnar, VP of Marketing for the O Bee Credit Union in Tumwater, WA (the prosperous credit union of the now extinct Olympia brewery) really pushed the envelope with this promotion that tied in with several partners in the Olympia area.

Significant buzz was generated by this promotion — more than 360,000 pages of coverage were posted according to Google.

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How To Appraise Your Social-Media Community

August 12, 2011

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How To Appraise Your Social-Media Community

With social media marketing, it’s almost impossible to divide the hyperbole from the reality. Communities are inaugurated with hoopla and high spirits only to waste away into the oblivion of countless other online has-beens.

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The Social Media Sheriff #14: Google+, Google+, Google+… & Sweden

July 8, 2011

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The Social Media Sheriff #14: Google+, Google+, Google+… & Sweden

Yiiiiihaaaww! The Sheriff rides into town once more to rustle up some social media goodness for you city folks. It’s been a while since Ol’ Rusty has come into town but I’ve brought with me a heaping, helping of social media news, tips, tutorials and overall rootin, tootin fun!

Google+ is the big steer this trip, but don’t miss Facebook’s new video chat, Obama on Twitter and Sweden just being Sweden, all wrangled up for you by The Social Meda Sheriff

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Tips & Bits #32: LinkedIn is the Social Media Tool You Can’t Afford To Snub

June 13, 2011

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Tips & Bits #32: LinkedIn is the Social Media Tool You Can’t Afford To Snub

The social media scene is dominated by blogs, Facebook and Twitter. They tend to be the heart of the typical publicity mix. However, there are other social media sites that are frequently overlooked, sites that can help boost visibility and reach new audiences.

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Our Daily Best: Week of May 9th

May 13, 2011

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Our Daily Best: Week of May 9th

Now we’re hitting our stride in May. Every day, we try to shine a guiding light to enlighten designers and marketing team members throughout the land. This week we sharpened our subject line creating skills. We familiarized ourselves with the art of gift certificates. We scooped up a boatload of FREE PSDs. And we took [...]

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The Social Media Sheriff #13: Social #Winning with Charlie Sheen and lots more!

March 18, 2011

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The Social Media Sheriff #13: Social #Winning with Charlie Sheen and lots more!

The Sheriff rides back into town for another round-up of the latest in Social Media tips, tools, news, inspiration and all around one heck of a good ol’ time! Get social strategy tips from Social Media industry experts, optimize your social strategy, get a starter kit for your social strategy and make your social strategy [...]

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Tips & Bits #19: The New Facebook

February 28, 2011

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Tips & Bits #19: The New Facebook

Facebook has gone through a lot of changes lately – the following information will help you become more familiar with what those changes mean.

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Tips & Bits #18: Let’s Get Private

February 21, 2011

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Tips & Bits #18: Let’s Get Private

Everyone needs privacy. With the online social media world, that need seems to get dismissed simply by signing up. Take control back with these tips and bits that will keep your life in the eyes of the people you actually want to see it!

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Tips & Bits #17: Funny Twitter Tips and Bits

February 14, 2011

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Tips & Bits #17: Funny Twitter Tips and Bits

Twitter is amazing. Do you know what the Twitter record is? Set New Year’s Eve in Japan, a total of 6,939 tweets per second just after the clock struck midnight. But Twitter is not just for increasing your reach and growing your subscriber base. It can also serve as fodder for some pretty comedic bits.

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Marketing in the Digital Age: Getting Started with Facebook Ads

February 11, 2011

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Marketing in the Digital Age: Getting Started with Facebook Ads

Are Facebook Ads right for you? With over 500 million active users, more than 70 translations available, and with users from more than 190 countries, advertising on Facebook is certainly something to consider. Below you will find some information to help you make your decision and help get you started.

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