For marketer who would like to get free advertising on Google, an Austin, Texas, firm plans to facilitate the placement of QR codes on rooftops. Phillips & Co.’s new service, called Blue Marble, offers a “space-accessible profile” for businesses, cities, schools that want to raise their profile. In addition to catching the attention of the [...]
Tag Archives: Social Marketing
Tips & Bits #44: Can You Sustain a Relationship with Your Online Community?
September 12, 2011
Often people think that a healthy relationship “just happens.” Unfortunately, what your mother used to tell you, “just be yourself and everyone will love you,” isn’t always true. So if you’re responsible for the care and feeding of an online community for yourself or your business, here’s some advice that will help you attract and retain members rather than being a lonely community of one.
Our Daily Best: Week of Sept. 5th
September 9, 2011
Everyone loves a short work-week, right? Okay, maybe it just means that we have to squeeze five days worth of tasks into four days. And for those who discovered a significant increase in traffic thanks to the beginning of the school year – our sympathies! Now, on with your regularly scheduled content.
Marketing in the Digital Age: Social Media Is An Equal Opportunity Marketing Medium
September 9, 2011
An impressive number of small businesses are involved in innovative marketing campaigns utilizing social media. These companies prove that making a splash in social media isn’t about the size of your budget — the only limits are creativity and a willingness to experiment.
Tips & Bits #43: Building an Online Community
September 6, 2011
Building an online community begins by discovering a common bond that is shared among a group of people. Experiences are often the common interest about which a community is created. Another example is a passion for collecting a specific item – say vintage post cards.
Tips & Bits #42: Advertising and the Archetype
August 29, 2011
Human beings are showered with promotional messages and visuals everywhere — on TV, in magazines, in the street, and even on the clothes of people walking by.
A Standout Cross-Media Marketing Campaign
August 19, 2011
Lee Wojnar, VP of Marketing for the O Bee Credit Union in Tumwater, WA (the prosperous credit union of the now extinct Olympia brewery) really pushed the envelope with this promotion that tied in with several partners in the Olympia area.
Significant buzz was generated by this promotion — more than 360,000 pages of coverage were posted according to Google.
How To Appraise Your Social-Media Community
August 12, 2011
With social media marketing, it’s almost impossible to divide the hyperbole from the reality. Communities are inaugurated with hoopla and high spirits only to waste away into the oblivion of countless other online has-beens.
A Crash Course In Content Marketing for The Curious
July 22, 2011
Content marketing refers to all of the marketing formats that involve the creation and sharing of content with the goal of engaging current and potential customers.
The Social Media Sheriff #14: Google+, Google+, Google+… & Sweden
July 8, 2011
Yiiiiihaaaww! The Sheriff rides into town once more to rustle up some social media goodness for you city folks. It’s been a while since Ol’ Rusty has come into town but I’ve brought with me a heaping, helping of social media news, tips, tutorials and overall rootin, tootin fun!
Google+ is the big steer this trip, but don’t miss Facebook’s new video chat, Obama on Twitter and Sweden just being Sweden, all wrangled up for you by The Social Meda Sheriff
Tips & Bits #32: LinkedIn is the Social Media Tool You Can’t Afford To Snub
June 13, 2011
The social media scene is dominated by blogs, Facebook and Twitter. They tend to be the heart of the typical publicity mix. However, there are other social media sites that are frequently overlooked, sites that can help boost visibility and reach new audiences.
Our Daily Best: Week of May 9th
May 13, 2011
Now we’re hitting our stride in May. Every day, we try to shine a guiding light to enlighten designers and marketing team members throughout the land. This week we sharpened our subject line creating skills. We familiarized ourselves with the art of gift certificates. We scooped up a boatload of FREE PSDs. And we took [...]
Our Daily Best: Week of April 18th
April 22, 2011
Another five business days scurried across the pages of the calendar. Before we dive into the weekend, let’s see what sort of progress we made. As usual, we began with the best of intentions – helping you organize your mountains of paperwork. We followed that up with a triple dose of visual stimulation. And we [...]
Our Daily Best: Week of April 11th
April 15, 2011
While spring was roaring in like a lion, another week rushed by! We hope the past days have been productive and fulfilling. We’ve been doing our best to stoke your fires of creative passion. If you stuck with us all week you got a lesson in history, new marketing ideas for bookmarks, dazzling designs and [...]
Our Daily Best: Week of March 28th
April 1, 2011
Did you fall for any pranks today? Or maybe you fooled some unsuspecting victims yourself? Either way, we end this week on a high note: Happy April Fool’s Day. Let’s review the week with a lighthearted approach to some seriously impressive marketing and design guidance.
























October 7, 2011
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