NextDayFlyers.com Blog

The US Census Bureau will release the results of the monumental 2010 census sometime this year, and marketers should prepare for some stunning demographic shifts.

As the saying goes, you can’t please all of the people, all of the time. And this is certainly true in marketing. When you try and satisfy all of your customers’ needs with blanket marketing messages your success rate will certainly suffer. Enter segmentation.  According to Wikipedia, market segmentation is about dividing “the market into [...]

Let’s face it. The current inconsistent economic system has created an atmosphere where many of us flip flop between hope and despair, faster than you can turn a pancake. Businesses may be more concerned with just staying afloat rather than how much they can push forward. In other words, a lot of us are in [...]