NextDayFlyers.com Blog

Hopefully you all are aware of a contest which we recently held here at Next Day Flyers. During the month of April 2012 we gave away a set of 100 Postcard Portfolios every day.  The portfolios serve as great materials for artists, designers, and photographers to leave behind with potential clients.  Each portfolio contains 10 [...]

In January I turned another year older and clever marketers took advantage of the opportunity to touch base with me via their print campaigns.   Businesses which gather demographic data such as birthdates have two pieces of useful information. One, they now know how old their customers are and from this they can make assumptions into [...]

Letterhead is one of those ubiquitous components of businesses around the world. They go hand-in-hand with business cards to help a company communicate with the outside world: its customers, vendors and suppliers, even competitors.

The letterhead is where you’ll find the essential information of a company such as the name, address, phone and most likely a logo – maybe even a motto or some intelligent line of copy that helps position the firm in the mind of the reader.

The Third Annual Los Angeles Printers Fair will be held at the International Printing Museum in Carson, California. Vendors from every corner of the country will exhibit their wares along with local vendors and artists. Admission is a mere $5.

The LA Printers Fair is the premier place to discover all that is available for book artists, letterpress printers, and others.

Many designers are getting caught up in the resurgence of this form of printing. Often, the style of letterpress is adopted by digital designers and reproduced via state of the art lithography for a mass audience. For those who are enthusiasts and for those who simply wish to gain an introductory knowledge of this art form, we announce these upcoming opportunities to learn and grow.

Linotype machines were rendered obsolete in the 1970s – replaced by newer technologies — but they have never been completely forgotten.

Many purchasing agents who buy paper have adopted guidelines for paper selection which include evaluating the ecological impact and social responsibility of their paper suppliers.

You’re invited to the 10th annual festival of all things letterpress. While a decade of Wayzgoose fun is definitely something worth celebrating, so is the School of Visual Concepts’ 40th birthday. Since 1971, SVC has been helping people learn the art and craft of design, copywriting, and for the last ten years, letterpress printing. So come join in and have a grand old time that’s been 40 years in the making. This is a free and family-friendly event.

Long ago, printers couldn’t just grab a baseball cap with the company logo. They had to resort to what they had on hand. So those who worked in print shops, where the air was filled with an inky mist when the presses rolled, used what they had in abundance: paper!

Briar Press is a community of letterpress printers, book artists, and press enthusiasts. The website is dedicated to the preservation of letterpress-era equipment and the art of fine printing.

Postcards are a great way to reach out to customers and prospects with a short and motivating message that can drive sales. You already have (hopefully) a list of your current customers with which to create mailing labels. To get a list of prospects you can buy one from a list vendor or if you [...]

Folding is the process of bending printed sheets in a precise place to change their shape and size. By strategic folding, a single sheet of paper can be turned into a powerful marketing tool that allows information to be presented in a specific order.

While some industry experts have spelled doom for the global printing industry, others remain consistently focused on the future.