Tag Archives: Postcards

Die-Cut Postcards: A Quick way to Double your Bang for Buck

April 16, 2009

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Die-Cut Postcards: A Quick way to Double your Bang for Buck

“…Comedian Steven Wright tells a joke about a friend who sent him a postcard. On the picture side, there was a beautiful shot of the planet earth as seen from outer space. On the address side was the message, ‘Wish you were here.’

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Does Size Really Matter? Choosing between a 4 x 6 and 5 x 7 card

January 23, 2009

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Does Size Really Matter? Choosing between a 4 x 6 and 5 x 7 card

Postcards – even a modest marketing budget can make use of them, but there are so many different postcard sizes, how do you choose? Let’s consider the two most popular sizes – the 4×6 and the 5×7.

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Innovative Postcard Marketing

October 5, 2008

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Innovative Postcard Marketing

When we talk about postcards, which have been around for 150 years, give or take (the private postal card was first developed by John Charlton in 18611), it’s easy to feel as if everything under the sky has already been tried. Not true! To spark your creative flow so you can come up with some [...]

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Using Postcards as Internet Invitations

October 4, 2008

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Using Postcards as Internet Invitations

If you’ve used postcards at all you know they are an effective way to generate sales leads1  for your business.  But did you know that postcards are also good for expanding your social networking which leads to word of mouth advertising and long term brand loyalty? In the article “Networking with Postcards 1” posted previously [...]

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Generating Traffic & Advertising with Postcards

October 1, 2008

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Generating Traffic & Advertising with Postcards

I love postcards. In about two seconds I know what they’re offering and if I’m interested. And in today’s social marketing climate you can use postcards in many different ways.

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