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Tag: Postcards

From Delivery to Conversion: 8 Postcard Campaign Metrics That Drive Results

Recently updated on November 16th, 2023 at 08:17 pmPostcard campaigns like direct mail are tried and tested marketing tools. However, measuring your success may pose a challenge. With so many variables at play, from design to distribution, understanding the impact of your efforts is crucial. In this article, we delve…

Top 5 Reasons to Start Using QR Codes for Your Small Business

Recently updated on October 19th, 2023 at 07:06 amQuick Response Codes or QR codes have brought us further into the age of digital convenience. Across various industries, QR codes have seeped into business processes. This includes networking, advertising, downloadable menus, contactless payments, and so much more. Fun fact: QR codes…

Managing Through Coronavirus: Small Businesses, Nonprofits Adapt in Creative Ways

States across the country are either gearing up for reopening or in the process of easing back into a state of normalcy. Health officials continue to warn the public of the risks and remind that with more freedom comes added responsibilities for everyone’s safety. While this means businesses can resume…

Die-Cut Postcards: A Quick Way to Double the Bang for Your Buck

Recently updated on October 28th, 2019 at 06:01 pm

“…Comedian Steven Wright tells a joke about a friend who sent him a postcard.
On the picture side, there was a beautiful shot of the planet earth as seen from outer space. On the address side was the message, ‘Wish you were here.’

How to Make Postcards That Pop!

Postcards are a great way to reach out to customers and prospects with a short and motivating message that can drive sales. You already have (hopefully) a list of your current customers with which to create mailing labels. To get a list of prospects, you can buy one from a list vendor or if you are really clever, swap with a friend or associate in a related business for their list.

Why Postcard Size Matters: Choosing Between a 4″ x 6″ and 5″ x 7″ card

Recently updated on October 17th, 2019 at 09:42 pm

Postcards – even a modest marketing budget can make use of them, but there are so many different postcard sizes, how do you choose? Let’s consider the two most popular sizes – the 4 x 6 and the 5 x 7.

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