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Last Minute Halloween Marketing & Goulishness Even if you don’t believe in the concept of having kids go door to door so they can get all cranked up on sugar, Halloween marks the true seasonal beginning of the holiday spending season for businesses.

The sheriff is back in town for this week’s rustle up of the best in social media tips & resources. This week we have awards, tools, tips, techniques and just a splash of lies. Giddyup!

Welcome to Karen’s Tips and Bits, your weekly resource for quick, effective, and often free, marketing tips and resources.

Marketing at a local level by reaching out to communities with targeted messages can be much more effective than trying to reach a broader customer base. Did you know that over 10 billion unique searches occur online each month in the U.S. and it’s estimated that about 40% of those are for local services businesses, [...]

There are tons of great resources out there to assist you in your marketing endeavors no matter what type of business you have, or products and services you offer. These are a few current favorites – all free – all good.

Last year Starbucks used the power of social media to drive more than one million people to their stores in one day.1 Their free pastry day social promotion is a testament to Twitter and Facebook and the power social media has for boosting brand recognition and driving customers to sites and stores. Used correctly for [...]

Seth Godin, marketing icon and all around interesting guy, writes in his new book “Linchpin” that when it comes to brand management the most powerful people are those on the front line. That’s never been more true than today. It wasn’t that long ago that consumer opinion of a brand came from what they saw [...]

Valentine’s Day is nearly upon us, so loosen that belt and get ready for extra chocolate – and then some. Valentine’s Day, however, is not just about chocolate. It’s a holiday you can use to your marketing advantage no matter what you sell. “Give her what she really wants – a faucet that doesn’t leak.” [...]

Are you confused about SEO and SEM? There’s a lot to learn and even the terminology can be confusing. Here, we present the basics in terminology and process to help get you started. Often people will find your website by doing a search on a search engine – such as Google or Firefox. No doubt [...]

A new tool from Google just made controlling your brand online a little bit more challenging. Released on September 23,1 this toolbar-based plug-in allows you to add your own notes to any Web page – yours – mine – and anyone elses. In other words, “every page on your site now comes with a publicly [...]

We’re all looking for ways to be marketing–wise, which means cutting costs while raising your ROI. Unfortunately, if you’re running a small business you may not have time to scan the internet for marketing blogs, webinars and forums.That’s why we’ve put together our own stimulus package filled with free goodies that will expand your abilities [...]