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Back in the day, a menu was an integral part of the dining experience. After being led to your table, your maître d’ would proudly present you with a carefully designed culinary guide. At the pinnacle of their day, menus became treasured keepsakes and are a subject of many passionate collectors.

This week on The Art of Design we return to the yummiest of all print products; the Menu. As the 2nd most important thing behind the actual food, the menu is critical to entice a hungry patron before they even know what they want. It must delight the eyes and wet the appetitite, yet be informative enough to leave the customer satisfied in their order. Keep the restaurant cooking with these tips, tutorials, FREE templates and more!

The right menu can make or a break a restaurant or bar. It literally can be the virtual representation of the food or drink you are about to present to your customer and help them decide whether they want the $5 shrimp cocktail or the $50 Filet Mignon. Folds, sizes, papers, coatings; the overwhelming amount [...]

Your beverage menu is a direct statement about the kind of experience your customers can expect to have1 at your establishment which makes menus a key marketing tool – and a key to increasing profits. Introducing a cocktail menu or redesigning an old one can lead to an instant increase in overall sales2 and an [...]