NextDayFlyers.com Blog

So what if a huge chain store moves into your neighborhood and undercuts your prices — they can’t take away your story.

Customer loyalty programs have been around for hundreds of years. One such plan dates back to 1793 when a merchant gave out copper tokens which customers would collect and later exchange for items in the store.

More than two centuries later, a lot has changed, but the concept of loyalty programs still remains a constant: to achieve customer retention and encourage repeat purchases. Here are some of the more innovative customer loyalty programs from around the globe.

Research conducted by the Radicati Group showed that corporate email traffic is substantial and on the rise: the average user sends 34 emails and receives 99 emails a day. At the same time, the average consumer is inundated with over 3000 messages a day from various media sources.

Content marketing refers to all of the marketing formats that involve the creation and sharing of content with the goal of engaging current and potential customers.

Advertising expenses can easily overwhelm a major portion of a new-businesses’ startup funds or an existing small businesses’ operating cash flow. But advertising is essential to attract new customers and to drive continuing sales. Happily, there are economical ways to advertise and promote your business.

The social media scene is dominated by blogs, Facebook and Twitter. They tend to be the heart of the typical publicity mix. However, there are other social media sites that are frequently overlooked, sites that can help boost visibility and reach new audiences.

While spring was roaring in like a lion, another week rushed by! We hope the past days have been productive and fulfilling. We’ve been doing our best to stoke your fires of creative passion. If you stuck with us all week you got a lesson in history, new marketing ideas for bookmarks, dazzling designs and [...]

Many American companies want to sell their products in foreign countries to increase revenue. Quite frequently the advertising created in America doesn’t work abroad. Here are a few examples of the difficulties encountered by some of the biggest brands on earth.

You may not have a marketing budget as big as your competitors, but you can outsmart them by thinking of innovative strategies for winning customers and boosting sales. Here are a few ideas that have become legends in the annals of promotions.

Infographics – creating an image that quickly portrays information. Whether you want an infographic for your site, blog, or elsewhere, there are lots of cool tools out there.

While most industry experts are quick to point out the value in direct mail marketing campaigns, few are clear about how startup companies or businesses launching their first direct mail programs should determine their targeted audiences and demographics.

The down economy has led many marketers and small firms to turn to online media, as many web services are virtually free.

One of the major challenges direct mail marketers face is in convincing recipients that their materials are not in fact "junk" and that they retain a certain value.

As the days go by, we have the chance to be the best we can be, everyday. That takes learning, trying, failing and getting better. That’s why we do Our Daily Best for you. We aspire to help you to become better at what you already do well. You can find yourself here every week [...]

A recent survey by online small business community Manta found 77 percent of surveyed companies plan to increase their spending this year, with nearly half of those respondents citing marketing as their top priority.