As the New Year is upon us it’s time to start thinking about crafting your 2012 marketing campaigns. Perhaps you are a photographer wanting to distribute flyers to newly engaged couples in an attempt to shoot their wedding. Or maybe you are a tax accountant attempting to create new brochures in an effort to get [...]
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Headlines Are Everything
February 17, 2011
A unique and effective print marketing campaign is able to grab the attention of consumers and prospects and firmly embed a brand’s logo, message or idea directly in their memories, while the different style of marketing are essentially different roads toward the same ends.
Are Your Headlines Bad? Find out
April 8, 2009
There’s no getting around it – if you’re in business you have to write headlines (or have them written) for emails, printed material, landing pages, adword ads, and oh, just about anything else that you send out from your business. Why are headlines so important? “On average, 8 out of 10 people will read headline [...]
January 3, 2012
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