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The (Short) Story Behind Some Of The World’s Most Iconic Logos Picture a famous logo from the 20th century. It’s very likely that it came from Chermayeff & Geismar. Here, Ivan Chermayeff and Tom Geismar founders of the influential branding and graphic design studio along with Sagi Haviv, who became the firm’s third partner in [...]

Direct response is part art and part science. It’s where creativity can be measured in dollars and cents. The envelope gets opened, or it doesn’t. It’s that simple. So for all of you folks on the front lines of creating packages that must be opened and need to stimulate sales, here are some award winning examples from our friends Down Under!

The 4^th and final quarter of 2011 begins this week. Time to rev up those marketing engines. For many, this is the time of year for achieving profitability. Be sure to prepare for those holiday gift-giving sales opportunities with effective marketing materials you can order online and receive in plenty of time.

Each month, HOW editors peruse hundreds of websites to find the best of the best—the Top 10 Websites for Designers. In reviewing these websites, the editors are looking for exceptional design as well as functionality.

The things we take for granted today often become the collectibles of the future. These swatches for fabrics were not intended as either art or artifact, yet they somehow transcend their practical functionality. In fact, they act as snapshots of a time and place. Not only is the typography appealing, these simple frames for a wide variety of textile patterns for clothes and furniture from the past are capsules offer a glimpse back in time.

Say goodbye to September and dip your toes into October. The weather is unpredictable and so is the economy. But we’re consistently providing you with marketing ideas and design inspiration. Welcome to another week on the job.

Now that everyone loves them, early adopters and forward thinkers will want to know, “What is next for the infographic?” Is the Infographic still soaring or marked for doom?

Can you smell it? Smells like freedom! The freedom of the weekend! Before you go into that sweet dew of the weekend, check out the latest FREE resources for all your design needs and have some fun things to work on when Monday hits!   30+ Free Dress Making Patterns 20 Creative Free Templates for Bloggers [...]

Question marks and exclamation points are not just used for punctuation. They’re quite versatile and make very nifty design elements, too. Over the years, these handy stops along the keyboard of life have been featured in movie posters, book covers, print ads, outdoor billboards, television commercials and now emails and websites. These samples of some [...]

Letterhead is one of those ubiquitous components of businesses around the world. They go hand-in-hand with business cards to help a company communicate with the outside world: its customers, vendors and suppliers, even competitors.

The letterhead is where you’ll find the essential information of a company such as the name, address, phone and most likely a logo – maybe even a motto or some intelligent line of copy that helps position the firm in the mind of the reader.

Football season is gearing up. Baseball season is winding down. It’s that transitional period signaling the onset of autumn. Fall officially begins September 22, 10:49 A.M. EDT so be on the lookout for those brilliantly colored leaves that look so beautiful on someone else’s front lawn. (And remember to clear them out of your rain gutters before winter!)

Wanna make your flyers attract attention? Woudja like to make ‘em capture the target you’re aiming for? Take a few minutes to learn how to make a flyer that works hard. Here are some techniques that you can employ immediately.

Is baseball’s iconic logo based on legendary batter Harmon Killebrew?

A decade has passed since the dreadful events of 9-11-01 and many people spent last Sunday commemorating the heroic actions of people in public service and ordinary citizens alike. So many lives were forever changed in so very few historic minutes. We hope that all those who were in need found solace in the outpouring of compassion expressed in ceremonies held throughout the country and on television.

Good design is available from many sources: agencies, design studios, freelancers, crowdsourcing, outsourcing, and offshoring. Therefore, it is essential that you bring “added value” to the table to stand out from the other options.