NextDayFlyers.com Blog

Is your company guilty of this unpardonable offense? Sending out a constant stream of sales messages asking recipients to buy, buy, and buy.

Objective: creating subject lines that get people to open e-mail messages and unlock the marketing messages inside. Presenting: Test ideas for subject lines to get the best results that you can, out of your emails.  

For most folks, their email inbox is an overcrowded and scary place. Dozens of emails clamor for attention and call out to be opened. Many are scams. Others are spam. And some are carrying damaging payloads of viruses and worse. And amongst all that are the real emails that a person needs to respond to. [...]

I, like most people, am guilty of what some call “champagne taste on a beer budget” or “eyes bigger than her stomach” or “expensive” or simply “living beyond her means”. It’s a heavy load to bear, especially without help from trust funds or doctor salaries. Lately, with the help of a growing number of discount [...]

What is the best way to spread the word about how fabulous you are? Word of mouth of course! Get your close friends and biggest influencers to brag about how fabulous you are!

Layout of an email is crucial.  You always want to make sure you’re maximizing the prime real estate of an email. We all know to put all crucial points above the fold-zone but there are a few more tricks to ensuring your customers read and act!

Email Julie here once again with some great e-mail resources for you! Devise a strategic email marketing plan for 2011, learn how to do email testing, simplify your email database and even get inspired by a ton of the biggest company emails without getting the spam yourself. I’m Julie and I’m here to rock your [...]

I sometimes find it funny that I work in a field where a 20% open rate is considered a success. Let’s face it; where else would you consider that percentage successful? What if we could get 20% on a test at school and still pass? Or God forbid we have drivers out there who only [...]

When asked to write a weekly blog article I was skeptical. After all, I’m not the copy writer here at NDF. I have done some copy editing but beyond that it isn’t my main function here. So when I came across this article from Vertical Response with 13 tips to Improving Email Copy, I jumped [...]

Have you put off coming up with a great email strategy this year? Is it too late to create successful holiday campaigns? I mean if you haven’t come up with a strategy yet, should you just give up and throw in the towel?

When sending emails, do we need to always follow the rules? We all want to know when is the best time, or how long should the subject line be? Is it really that bad to put all caps in my subject line?

Subject Lines for the Season The Holidays are fast approaching and we all know what’s coming. Our inboxes are going to be flooded with emails – so many emails offering so many deals and so little time. So how do you stand out from the crowd and earn a spot on the “opens” list?

Can We Get Personal? Hey, (insert your name here)! Julie here, with a little tip on personalization. Who hasn’t received an email with your first name in the subject line? I know I have. I get one addressed to “Todd” about once a month from my cell phone provider. Okay, so the account is in [...]

Stop me if you’ve heard this one before. I found an interesting article from Online Marketing Connect about testing email frequency and how relevant your emails are to your customers. Brendan Regan gave a great example from his own inbox on the frequency of one merchant who’s been pushing offers too frequently. The 7th, 9th, [...]

Email marketing is alive and well and still an effective method for generating sales. Emails allow you to target, be proactive, and gather data, all at the same time. The following tips must-haves are guidelines to get you going, or improve on your current email marketing.