It’s a debate that never ceases. Which works better –short copy or long copy? The answer: Long copy works better, providing, of course, that long copy is appropriate and done well.
Tag Archives: email marketing
Discover the Need for Non-Promotional Email Messages
August 12, 2011
Is your company guilty of this unpardonable offense? Sending out a constant stream of sales messages asking recipients to buy, buy, and buy.
Tips & Bits #28: Subject Line Testing
May 9, 2011
Objective: creating subject lines that get people to open e-mail messages and unlock the marketing messages inside. Presenting: Test ideas for subject lines to get the best results that you can, out of your emails.
Copy Chat: Back to the Basics
April 1, 2011
Small businesses and large companies have something remarkable in common. They are run by people. And people are subject to emotions, have doubts, make mistakes and, more often than not, recognize and react to being treated like human beings. Here’s a short list of ways marketers can get in touch with their inner human-ness and [...]
Our Daily Best: Week of Feb. 21st
February 25, 2011
Another week gone by already?? It looks like it’s the time again to give you Our Daily Best! You can find yourself here every week for the best of the best from our daily posts, featuring Marketing, Design, Photography and more! For even better results, check the NDF Blog every day and catch the fish [...]
Using the Cross Media Marketing Advantage
January 14, 2011
One of the first noteworthy cross media marketing incidences occurred in 1977. The movie Saturday Night Fever was released – along with its respective sound track. Cross media marketing is, in essence, cross channel promotions with customers being given a response option in another channel. For instance, send a direct mail postcard with an invitation [...]
Tips & Bits #12: Stand Out with these Social Media Tips and Bits
January 10, 2011
As social media platforms become more crowded, it makes it harder and harder to get the attention of your potential customers. Use these tips to give your message a boost.
The White List #11: Get Your Friends to Brag about You
January 4, 2011
What is the best way to spread the word about how fabulous you are? Word of mouth of course! Get your close friends and biggest influencers to brag about how fabulous you are!
The White List #10: Real Estate Advice from your Friendly Email Marketer
December 21, 2010
Layout of an email is crucial. You always want to make sure you’re maximizing the prime real estate of an email. We all know to put all crucial points above the fold-zone but there are a few more tricks to ensuring your customers read and act!
Tips & Bits #10: Tips and Trends for Your New Year Marketing Strategy
December 20, 2010
Starting a New Year is the perfect opportunity to revisit, revise, and renew your annual marketing plan so it’s up to date. Here are tips and resources to make your marketing strategy renewal just a little easier, along with some 2011 trends you should be aware of when reviewing your plans.
What’s Next: Best Quirky Marketing Holidays
December 17, 2010
Suggest a topic and you could win a $50 printing credit. Our newest winner is Christine Maziarz and her suggestion for the Best Quirky Holidays to Market towards!
The White List #9: Email Strategy, Testing, Databases and Inspiration
December 14, 2010
Email Julie here once again with some great e-mail resources for you! Devise a strategic email marketing plan for 2011, learn how to do email testing, simplify your email database and even get inspired by a ton of the biggest company emails without getting the spam yourself. I’m Julie and I’m here to rock your [...]
Tips & Bits #9: Marketing Predictions, Brand Awareness Resources, & Tips to Market Your Business
December 13, 2010
Happy Monday! Time for this week’s Marketing Tips & Bits and this week it’s chalk full of tips, resources and links for all your Marketing needs. Happy Marketing for the week!
The White List #8: 50% Open Rates on Emails?
December 7, 2010
I sometimes find it funny that I work in a field where a 20% open rate is considered a success. Let’s face it; where else would you consider that percentage successful? What if we could get 20% on a test at school and still pass? Or God forbid we have drivers out there who only [...]
Our Daily Best: Week of Nov. 29th
December 3, 2010
Welcome back to the grind!! Since you were probably working so hard this week catching up from the holiday weekend, you might of missed our outstanding daily posts from the week. So stop catching up on work and catch up with us!
























September 2, 2011
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