NextDayFlyers.com Blog

Classic and heartwarming. Efficient and clean. Direct and informative. These are just some of the beneficial aspects of a long time member of the direct marketing family, The Postcard. Stay inspired, stay updated on trends, stay informed on techniques and stay at the top of your direct marketing game with this week’s The Art of Design: Postcards.

Achieving substantial value from your print marketing campaigns may take some trial and error, but few experts believe the medium is no longer effective.

While most industry experts are quick to point out the value in direct mail marketing campaigns, few are clear about how startup companies or businesses launching their first direct mail programs should determine their targeted audiences and demographics.

A new report released this week by the direct mail services Onepost, W8data and Fast.map addresses consumers’ reactions to charity marketing initiatives and identifies which strategies are most effective.

One of the major challenges direct mail marketers face is in convincing recipients that their materials are not in fact "junk" and that they retain a certain value.

A recent survey by online small business community Manta found 77 percent of surveyed companies plan to increase their spending this year, with nearly half of those respondents citing marketing as their top priority.

A study by BtoB magazine released last month found more than half of businesses plan to increase their marketing budgets in 2011, prompting many small firms to reflect on the effectiveness and cost-efficiency of their own campaigns.

Even as digital and online media become the universal marketing method for businesses large and small, many companies are returning to direct mail to complement their overall strategies.

Drafting direct mail marketing material may seem like an intuitive process, but there is a lot more to writing copy, designing the layout and choosing a format – flyer, postcard, brochure or newsletter – than one may first assume.

When launching a business, entrepreneurs face a number of challenges, including establishing an effective marketing campaign to spread the word about their new company.

There is a long standing belief in marketing and advertising circles that the use of humor does not help to generate prospects, new customers or significant returns on investment.

Online advertising is a critical component to launching an effective marketing campaign. But recently, many businesses are embracing traditional mediums to maximize their exposure.Flixster and Google are just a couple of these companies that are adopting offline methods to promote their services. Flixster, a social movie network, will introduce an in-theater campaign this fall, while [...]

A new study conducted by DiscMail Direct and Direct Marketing Association finds that 91 percent of respondents are more likely to open mail containing a CD or DVD in it. Apparently, the tactile sensation of a disc elicits excitement in direct mail recipients.The study also found that of those who preferred to open mail containing [...]

Getting customer feedback is imperative for staying on top of what you’re doing right and what you’re doing wrong. When you ask your customers to complete a survey you are asking them to believe enough in you to invest their most valuable resource – their time.

2 Weeks ago, we began a monthly feature where we asked you, the blog readers, to send in your blog topic suggestions for a chance to have your idea featured as well as 100 FREE business cards for the idea.