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Tag Archives: direct mail marketing
Tips & Bits #3: Talking Turkey & Thanksgiving
November 1, 2010
Talking Turkey Thanksgiving is an ideal time to give back to your community. You can do good either directly, or indirectly. You can actively market with postcards, or just have a small line somewhere with your company name. Examples include, sponsoring a turkey dinner at a local homeless shelter, provide funding for a benefit concert, [...]
Direct Mail Strategies for Today
August 26, 2010
Direct mail strategies not only still work, but when combined with your online efforts, can make for some very powerful marketing. A Channel Preference Study by Exact Target showed that direct mail influences 76% of Internet users to purchase a product or service online.1 So, here are some tips for creating effective direct mail strategies [...]
Sweet Spot #15: Do I Make Scents to you?
June 4, 2010
Have you ever torn out one of those fragrance ads in a magazine to test out a new scent? I know I have. I do a lot of party planning for my friends and the next one I have coming up is a baby shower for my bestest of all bestest of friends. She’s a [...]
3 Profitable Strategies to Kick-start your Economic Growth this Presidents’ Day
February 5, 2010
Let’s face it. The current inconsistent economic system has created an atmosphere where many of us flip flop between hope and despair, faster than you can turn a pancake. Businesses may be more concerned with just staying afloat rather than how much they can push forward. In other words, a lot of us are in [...]
Happy Valentine’s Day! – 29 Tips for Successful Valentine’s Day Marketing
January 29, 2010
Valentine’s Day is nearly upon us, so loosen that belt and get ready for extra chocolate – and then some. Valentine’s Day, however, is not just about chocolate. It’s a holiday you can use to your marketing advantage no matter what you sell. “Give her what she really wants – a faucet that doesn’t leak.” [...]
Direct Mail Marketing – Is your Direct Mail Stale?
July 20, 2009
We’d all like an ROI that’s 10 times greater, but if you’re still operating your direct mail campaigns in the dark ages of doing generic batches and blasts, well let’s face it, you’re losing money.
Postcards – The Tweet of Direct Mail Marketing
July 9, 2009
What’s Next? This month’s topic “How to Use Mail like Twitter” comes from Matthew Orley of Copley, OH. Congratulations Matt! He just won a credit for 100 free business cards.
























December 17, 2010
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