Hanging Out There’s more to those door hangers than just a Do Not Disturb message. As a marketing tool, the humble door hanger is versatile, efficient and affordable. Here are some ideas that will get you thinking and encourage you to “borrow” or experiment and generate some new ideas of your own. Some of the [...]
Tag Archives: design
Art of Design #38: Pushing the Envelope
October 11, 2011
Direct response is part art and part science. It’s where creativity can be measured in dollars and cents. The envelope gets opened, or it doesn’t. It’s that simple. So for all of you folks on the front lines of creating packages that must be opened and need to stimulate sales, here are some award winning examples from our friends Down Under!
Design Roundup #50: Top 10 Websites for Designers
October 5, 2011
Each month, HOW editors peruse hundreds of websites to find the best of the best—the Top 10 Websites for Designers. In reviewing these websites, the editors are looking for exceptional design as well as functionality.
Paper Ephemera & Collectibles: The Original Swatch
September 30, 2011
The things we take for granted today often become the collectibles of the future. These swatches for fabrics were not intended as either art or artifact, yet they somehow transcend their practical functionality. In fact, they act as snapshots of a time and place. Not only is the typography appealing, these simple frames for a wide variety of textile patterns for clothes and furniture from the past are capsules offer a glimpse back in time.
Our Daily Best: Week of Sept. 26th
September 30, 2011
Say goodbye to September and dip your toes into October. The weather is unpredictable and so is the economy. But we’re consistently providing you with marketing ideas and design inspiration. Welcome to another week on the job.
Key Trends That Will Shape the Future of Infographics
September 30, 2011
Now that everyone loves them, early adopters and forward thinkers will want to know, “What is next for the infographic?” Is the Infographic still soaring or marked for doom?
Free Fridays #11: Dress Making Patterns, Dreamweaver, Brochures
September 30, 2011
Can you smell it? Smells like freedom! The freedom of the weekend! Before you go into that sweet dew of the weekend, check out the latest FREE resources for all your design needs and have some fun things to work on when Monday hits! 30+ Free Dress Making Patterns 20 Creative Free Templates for Bloggers [...]
Art of Design #36: Hotel Letterheads From the Past
September 27, 2011
Letterhead is one of those ubiquitous components of businesses around the world. They go hand-in-hand with business cards to help a company communicate with the outside world: its customers, vendors and suppliers, even competitors.
The letterhead is where you’ll find the essential information of a company such as the name, address, phone and most likely a logo – maybe even a motto or some intelligent line of copy that helps position the firm in the mind of the reader.
Graphic Design Roundup #48: Major League Mystery
September 21, 2011
Is baseball’s iconic logo based on legendary batter Harmon Killebrew?
Business Aspects of Being An “In-House” Designer
September 16, 2011
Good design is available from many sources: agencies, design studios, freelancers, crowdsourcing, outsourcing, and offshoring. Therefore, it is essential that you bring “added value” to the table to stand out from the other options.
Free Fridays #9: PSDs, Web Kits, Templates, Icons, Tools
September 16, 2011
Free stuff here! Get your free stuff here! We have PSDs, we have web kits, we have templates, we have icons, we have tools! Get it while its hot!
Graphic Design Roundup #47: The Four Stages of Thinking Like A Designer
September 14, 2011
Everyone can learn from studying the ways successful designers solve problems. An informal study of more than a hundred leading designers in various fields observed four key behaviors that seemed to be of second nature.
These deep-rooted habits were linked to a designer’s skill for bringing original ideas to life as innovative visual ideas. The four most important acts successful designers do to achieve significant breakthroughs are…
Our Daily Best: Week of Sept. 5th
September 9, 2011
Everyone loves a short work-week, right? Okay, maybe it just means that we have to squeeze five days worth of tasks into four days. And for those who discovered a significant increase in traffic thanks to the beginning of the school year – our sympathies! Now, on with your regularly scheduled content.
Graphic Design Roundup #46: Color Considerations in Logo Design and Branding
September 8, 2011
Colors add interest to everything we see. And, when used strategically, color can be an essential component in the design of a logo and the success of a brand. That’s why so many factors must be taken into consideration when selecting the colors for a logo or a brand.
Art of Design #33: Seven Tips For Flyers That Turn Heads and Spark Sales
September 7, 2011
Wanna make your flyers attract attention? Woudja like to make ‘em capture the target you’re aiming for? Take a few minutes to learn how to make a flyer that works hard. Here are some techniques that you can employ immediately.























October 18, 2011
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