Tag Archives: copywriting

The Perils of Proofreading

March 11, 2011

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The Perils of Proofreading

While content is king, the way the work looks – whether a printed page or a web page — has a huge influence on the way it will be judged. It’s a colossal waste to let careless errors distract the reader from getting the message. That’s why it’s worth taking the time needed to proofread [...]

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Copy Chat: 15 Proven Headline Formulas to Save You Time and Despair!

January 21, 2011

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Copy Chat: 15 Proven Headline Formulas to Save You Time and Despair!

Awesome headlines are usually not created out of thin air. There are many tested headline formulas that can be adapted and used repeatedly. Of course, you need to understand why a particular headline works in order to know whether that formula is right for your post, or article, or landing page.

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5 Tips for Copywriting Brilliance

October 29, 2010

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5 Tips for Copywriting Brilliance

Copy copy everywhere. It is impossible to have an online presence today without unique content. And if you can’t afford a stable of writers, then you have to write it yourself. These all-around writing tips are designed to help whether it’s for your posts, your emails, your landing pages, or social media.

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Your Online Content Hit List

April 23, 2010

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Your Online Content Hit List

The demand for fresh content is growing because, in essence, people, and search engines love it. In today's market, companies need copy not only for their websites, printed promotions, email campaigns, and press releases, but for Twitter, Facebook, blogs…and on and on into the night. It seems every day there's a new social media something [...]

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How to Write Sticky Copy for Print and Social Media

January 22, 2010

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How to Write Sticky Copy for Print and Social Media

Writing copy that is worth reading and sticks to your customer’s brain is important for both digital and print marketing if you want to connect, create relationships, and ultimately convert readers to customers.  But how do you do that? Consumers are bombarded with thousands of messages daily, so having your “sticky message” be the one [...]

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How to Write Edible Landing Page Copy

June 25, 2009

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How to Write Edible Landing Page Copy

When it’s good you can’t read just one.

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