While content is king, the way the work looks – whether a printed page or a web page — has a huge influence on the way it will be judged. It’s a colossal waste to let careless errors distract the reader from getting the message. That’s why it’s worth taking the time needed to proofread [...]
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5 Tips for Copywriting Brilliance
October 29, 2010
Copy copy everywhere. It is impossible to have an online presence today without unique content. And if you can’t afford a stable of writers, then you have to write it yourself. These all-around writing tips are designed to help whether it’s for your posts, your emails, your landing pages, or social media.
How to Write Sticky Copy for Print and Social Media
January 22, 2010
Writing copy that is worth reading and sticks to your customer’s brain is important for both digital and print marketing if you want to connect, create relationships, and ultimately convert readers to customers. But how do you do that? Consumers are bombarded with thousands of messages daily, so having your “sticky message” be the one [...]
























March 11, 2011
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