As the New Year is upon us it’s time to start thinking about crafting your 2012 marketing campaigns. Perhaps you are a photographer wanting to distribute flyers to newly engaged couples in an attempt to shoot their wedding. Or maybe you are a tax accountant attempting to create new brochures in an effort to get [...]
Tag Archives: COpy
The Copy Question: Short VS Long
September 2, 2011
It’s a debate that never ceases. Which works better –short copy or long copy? The answer: Long copy works better, providing, of course, that long copy is appropriate and done well.
Copy Chat: A Lesson From Legend Claude C. Hopkins
May 27, 2011
As one of the greatest copywriters in the history of advertising, Claude C. Hopkins made a lasting impact on the way advertising is created. At the same time he brought great success to his clients and earned himself an unparalleled salary of $185,000 a year, in 1907!
Copy Chat: 15 Proven Headline Formulas to Save You Time and Despair!
January 21, 2011
Awesome headlines are usually not created out of thin air. There are many tested headline formulas that can be adapted and used repeatedly. Of course, you need to understand why a particular headline works in order to know whether that formula is right for your post, or article, or landing page.
Your Online Content Hit List
April 23, 2010
The demand for fresh content is growing because, in essence, people, and search engines love it. In today's market, companies need copy not only for their websites, printed promotions, email campaigns, and press releases, but for Twitter, Facebook, blogs…and on and on into the night. It seems every day there's a new social media something [...]
How to Write Sticky Copy for Print and Social Media
January 22, 2010
Writing copy that is worth reading and sticks to your customer’s brain is important for both digital and print marketing if you want to connect, create relationships, and ultimately convert readers to customers. But how do you do that? Consumers are bombarded with thousands of messages daily, so having your “sticky message” be the one [...]
How to Write Edible Landing Page Copy
June 25, 2009
When it’s good you can’t read just one.
























January 3, 2012
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