In today’s search landscape, if you cannot be found in a local search, you will have trouble competing in your city. You may have an awesome product, venue and/or brand, and your SEO may be awesome, too. You might even have an amazing ad campaign and an incredible publicity strategy. Each of those will obviously [...]
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SEO Copy – Should You Live Life in the Long Tail?
August 27, 2009
Seducing search engines with Long Tail Keywords is something to consider when you’re writing copy. You know what I’m talking about, copy that waits for passing search engines then beckons, “Hey, Mr. Search Engine, Over Here, Over Here – I have exactly what that searcher is looking for!” Long tail search terms are important to [...]
February 11, 2011
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