Tag Archives: Brand

Tips & Bits #46: So You Want To Create a Brand

September 26, 2011

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Tips & Bits #46: So You Want To Create a Brand

Do you know exactly what makes your company, business, product, or service interesting, compelling and different?

Unless you’ve made the effort to define your position in the market and to communicate it using engaging language, your brand is condemned to be an also-ran, if it’s lucky enough to survive at all.

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Google Sidewiki: If You Have a Web Site Read This

October 16, 2009

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Google Sidewiki: If You Have a Web Site Read This

A new tool from Google just made controlling your brand online a little bit more challenging. Released on September 23,1 this toolbar-based plug-in allows you to add your own notes to any Web page – yours – mine – and anyone elses. In other words, “every page on your site now comes with a publicly [...]

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