Have you ever torn out one of those fragrance ads in a magazine to test out a new scent? I know I have.
I do a lot of party planning for my friends and the next one I have coming up is a baby shower for my bestest of all bestest of friends. She’s a paper lover like me, so the usual Evite won’t do; it’s got to be old-fashioned invites sent through the mail! I’m wracking my brain for cool ideas, and an ad for perfume caught my eye… er… nose! Wouldn’t baby powder–scented invitations be so fitting?!
It wasn’t until I dove into Scent Marketing that I found out there are many applications for scents. Scent-infused paper, clear scented labels, scented varnish, the nostalgic scratch-n-sniff, magazine-style fragrance strips… it’s all very appetizing!
Heck, I work at a printing company; I had to share this with all of you! In an age where everything is going digital, isn’t simple, elegant paper a breath of fresh air? As valued clients of Next Day Flyers, we know that you love paper as much as we do. How do you think scented marketing would affect your campaigns? Would it come up roses? or stink up the room? Leave comments with feedback; we’re listening!