Trade association FESPA released a report this week titled "Who Said Print Was Dead?" The study aimed to shed light on the nature of the global printing industry and how it is adapting to market evolution and competing digital technologies.
According to the survey, which queried some 150 print service providers, nearly half – 49 percent – believe the industry has recovered from the global economic downturn.
"The results show the pace of evolution is quickening, as service providers apply innovative strategies in technology, business processes and sales and marketing," reports the website Graphic Repro.
The study also evaluated what sort of strategies businesses are adopting to remain competitive and relevant in an increasingly complex marketplace. Specifically, 56.8 aim to make pricing a non-issue, 53.7 percent plan to invest in technology to raise service levels and 51.8 percent intend to launch a new wide-format digital service.
Overall, the report indicates how important it is for those in the print industry to evolve and develop new, innovative services and products in order to remain an attractive alternative to digital – be it for personal, marketing or publishing purposes.