At some point in the development of a small business startup, owners and managers will need to decide on a logo to represent the company. As your logo serves as a symbol of your company that will be used across all visual media, you need to devote strong attention to graphic design, message and even psychology.
"A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed – it just helps," Matt Mickiewicz, founder of a Melbourne, Australia-based crowd sourcing-design website, told Entrepreneur magazine. "Ultimately a good logo is something that people recognize instantly and relate to."
For example, Twitter's bird logo has become something of an icon in recent years as the micro-blogging platform's popularity has skyrocketed. The logo is simple, unique and easily reminds audiences of the service that Twitter offers.
When brainstorming or designing your logo, try not to worry about conveying exactly what your business does. As your company grows and, ideally, expands into new markets, you do not want to be tied down by a logo that reflects a specific idea. The Nike and Apple logos are perfect examples of this – simple, attractive and instantly recognizable.