Competition among private schools and universities can be fierce. Because so much money is at stake (as well as the futures of many promising students), organizations need to be creative and persistent in their pursuits of top pupils. There are many ways for educational facilities to sing their own virtues for parents to hear, but some are better than others.
For example – many schools offer, in addition to a top-notch education, the experience of having attended a particular high school or university. It is often difficult to convey such an experience, replete with modern facilities and a legacy of accomplishment, in a brochure or flyer. That is why DVDs should be the cornerstone of any campaign to promote a school at any level.
What will truly make a DVD appealing to parents who may otherwise pass it by is a striking and well-designed cover. The production of a video itself is an important step, but if the cover and inserts for it aren't properly produced, no one will watch it to begin with. Educational centers in any area and catering to any level of student ought to be sure that their DVD marketing materials have benefited from a well-made printed cover.