Running a political campaign can be overwhelming in this media-saturated climate. There are viral internet tactics, television commercials, radio spots and social networking trends to consider. All of those things require a lot of time and effort to produce, and each is more uncertain than the last in terms of effectiveness.
That's why it's a great idea to consider printed materials for an election. One of the most salient reasons is that the feel of a tactile object with information on it carries much more weight than a digital piece of media. Elections are about tangible results, and a tangible object gives subconscious reassurances to voters that they'll be using their right to free elections to produce actual outcomes.
Printed materials, such as posters, flyers and pamphlets, also confer the advantage of being seen by many people. Not all voters watch television, use the internet or listen to the radio. However, everyone has to walk down the street, drive past a poster or take notice of a stack of pamphlets at a local business. Printed materials appeal to more than one specific demographic group and therefore are useful for getting the vote out to all.