Many people today forgo the traditional route for finding a home or apartment and instead log onto the internet. Real estate agents used to be able to let customers come to them but now have to actively pursue consumers so that they can show them the next place that they're going to live.
One advantage that living, breathing real estate agents have over computers is that they can speak knowledgeably about a place as well as show it in person. They can remind customers of this by using postcards in a direct mail campaign. Traditional mailings may not be as successful as they once were, but real estate occupies a unique place in the newly-emerging economy.
A campaign of 4 x 6 postcards is inexpensive and can be ordered quickly with examples of the homes and apartments in an agent's stable of homes. Customers who may have been searching online to no avail will see images of homes that they receive in the mail and will be reminded that the best way to judge a house is by viewing it in person with someone who knows all the details about it.