A new survey from WhatTheyThink reveals 2010 to be a critical year for the printing industry. While revenues did not drop nearly as much as some had worried, the report claims, they did not grow as much as many had hoped.
"It's been a pivotal year, not just for the printing industry (it's been a year of some storied consolidations and mergers), but also for the culture at large," commented a researcher for WhatTheyThink. "2010 could be considered the year of the ebook – or perhaps the year of the mobile device … And social media is starting to evolve into new directions."
Among other findings, the report points out that 26 percent of commercial printers responding to the Economics and Research Center’s December survey expect revenues to increase by more than 10 percent in 2011 over 2010. Meanwhile, 27 percent expect an increase between 6 percent and 10 percent.
As the economy slowly pulls its way out of the recession, nationwide unemployment remains fixed at a stubborn 9.8 percent. To add to this, a recent report by the New York Federal Reserve found three-quarters of U.S. small businesses received little or none of their credit needs in the first half of 2010. With such figures, many find encouragement in the commercial print industry's confidence for 2011.