Progressive Marketing Summit: Print not dying

Posted on January 28, 2011 in Print Marketing, Printing Industry News

Progressive Marketing Summit: Print not dying

As professionals gathered for the Progressive Marketing Summit in Knoxville, Tennessee, yesterday, the overriding theme of the event was the rapid emergence of digital marketing technologies, particularly mobile.

While speakers were quick to point out how mobile ad spending doubled last year to reach $2.4 billion and how smartphone penetration is expected to reach 50 percent market share this year, they were also assertive that traditional media such as print, radio and television are not threatened by these digital innovations.

"Everything will have changed but nothing will have changed. Nothing's dying. It's still about the consumer," David Jacobs, senior vice president and director of digital innovation and strategy for Knoxville ad firm The Tombras Group, according to the Knoxville News Sentinel.

Jacobs' argument has been largely matched by most industry experts, but as the economy begins to rebound this year, small businesses will need to stay up-to-date on the newest marketing trends to hit the industry.

A recent survey by BtoB magazine found more than 50 percent of businesses plan on increasing their marketing budgets in 2011, suggesting small firms will face heightened competition from companies of all sizes.

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