Consumers who are looking for something to do on the weekend, during holidays or even after work certainly have no shortage of things to choose from. Companies, venues and organizations offer events multiple times on every day of the year, and people can often become overwhelmed by the sheer number of get-togethers they wish to attend.
This all means that event planners have their work cut out for them when it comes time to market their happenings. Printed flyers and posters can be effective for certain types of events, but in crowded cities and lively parts of town, it may seem as if there is no way to discern one from another. That's why brochures are such effective tools where printed materials are concerned.
An 11×7 inch printed brochure can give all the information that's necessary to learn about a festival, sale, concert or other type of event. There is ample room for concise descriptions about the goings-on within a brochure without overwhelming the reader. Arguments in favor of attending can receive the room that they deserve without being so long that customers lose interest. Best of all – brochures can be folded so that they have two, three or four panels, which can accommodate many graphic design schemes.