As mid-term elections approach, political campaigns large and small are grinding down on last-minute advertising. For small-scale local elections with tighter budgets than the multi-million dollar campaigns common on a state or national level, print marketing remains the most effective method to reach new audiences and inform them about a particular candidate or voter proposition.
To maximize exposure, campaign marketers should utilize a multichannel initiative that includes brochures, flyers, email, web banners, telemarketing and even postcards.
For elections, it is important to show images of candidates. “Use photos; voters like seeing the candidate,” writes eHow.com. “If the correct photos are utilized, they can have a strong impact on voters. After all, a picture is worth a thousand words.”
Campaign staffers should not overlook the power of design in their marketing materials. Certain colors evoke certain emotions in voters and are likely to remain with them well past the awareness of their effects. Shepard Fairey’s “Hope” poster during the 2008 Barack Obama presidential campaign is the best example of how effective a well-designed poster can be.