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Print marketing for local election campaigns

As mid-term elections approach, political campaigns large and small are grinding down on last-minute advertising. For small-scale local elections with tighter budgets than the multi-million dollar campaigns common on a state or national level, print marketing remains the most effective method to reach new audiences and inform them about a particular candidate or voter proposition.

To maximize exposure, campaign marketers should utilize a multichannel initiative that includes brochures, flyers, email, web banners, telemarketing and even postcards.

For elections, it is important to show images of candidates. “Use photos; voters like seeing the candidate,” writes eHow.com. “If the correct photos are utilized, they can have a strong impact on voters. After all, a picture is worth a thousand words.”

Campaign staffers should not overlook the power of design in their marketing materials. Certain colors evoke certain emotions in voters and are likely to remain with them well past the awareness of their effects. Shepard Fairey’s “Hope” poster during the 2008 Barack Obama presidential campaign is the best example of how effective a well-designed poster can be.

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One thought on “Print marketing for local election campaigns

  1. I am greately uneasy about the upcoming election. When I consider what is happening in Iraq, Afghanistan, and the Middle East (not to mention the economy) we definitely should be looking for a strong leader. I’m far from convinced that President Obama or any of the Republican contenders thus far have the experience or skills it takes to get the job done the way it has to be accomplished. Being president of this country is an astonishingly hard job. Is there someone out there with the experience, skill, and moral courage to do the job?

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