Technology seems to be progressing in the direction of providing consumers with greater mobility. Demand is spurring innovations that allow access to bank accounts from wherever, provide information about products and help guide users to their destinations, among other trends.
In response, marketing professionals are left trying to find ways to provide equally mobile-based campaigns and channels that can follow consumers throughout their increasingly fast-paced lifestyles. At the core of this capability are two marketing channels: mobile and print.
"The market has seen a growing number of examples of major brand companies combining print and mobile technologies to deliver enhanced value through engaging activities," Bryan Yeager, a consultant at InfoTrends, pointed out in a statement.
"Mobile-enabled ads, postcards, billboards, packaging and labels can be part of a blended mobile/print solution," Yeager added. "This opens the door to new service revenues for providers, including delivery, management, measurement and optimization of integrated campaigns."
To some, print seems a bit like a dated marketing medium, but to most professionals its mobile potential serves as the perfect venue for promotional and communications purposes.