A great deal of marketing is accomplished by finding unique ways for professionals to demonstrate their products and services. Most companies have the unenviable task of showing prospective clients how their work is superior to others with pictures and information that represent products and services but are not actually products and services themselves.
Photographers and other types of artists and designers are lucky enough to be able to provide the actual fruits of their labors to potential clients. A photographer produces photographs, which can be easily shared and displayed with the right materials. Printed brochures are particularly useful for this and can highlight the best of an artist's portfolio for any type of job or competition.
These printed materials, such as 8.5×14 inch 4-panel brochures, can be submitted to customers and companies and will exhibit the skill and talent of a photographer. Because they provide ample room and can include a variety of examples of a photographer's work, they can be used to market to a variety of clients and customers. In a way, printed brochures are free samples of these professionals' work and can be given free of charge to further a struggling artist's career.