Each month, HOW editors peruse hundreds of websites to find the best of the best—the Top 10 Websites for Designers. In reviewing these websites, the editors are looking for exceptional design as well as functionality.
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Art of Design #37: In Typography, Context is Everything
October 4, 2011
(Or: How Having a Baby Made One Designer Appreciate Comic Sans.)
Vincent Connare’s simple and innocent type face has long been thought of as one of the low points of good taste in design. People who don’t even know what "sans" means are quite willing to pass judgment on this humble font.
Read more...Testing: The Tool That Builds More Effective Marketing
September 30, 2011
Testing is one of the fundamental tools employed to improve the efficiency of marketing campaigns.
A/B or Split-Testing are two names for the way the results of one element of a campaign – an email, a landing page or a banner ad – is compared with another to determine the effect a specific variable has on the outcome.
Read more...Paper Ephemera & Collectibles: The Original Swatch
September 30, 2011
The things we take for granted today often become the collectibles of the future. These swatches for fabrics were not intended as either art or artifact, yet they somehow transcend their practical functionality. In fact, they act as snapshots of a time and place. Not only is the typography appealing, these simple frames for a wide variety of textile patterns for clothes and furniture from the past are capsules offer a glimpse back in time.
Read more...Our Daily Best: Week of Sept. 26th
September 30, 2011
Say goodbye to September and dip your toes into October. The weather is unpredictable and so is the economy. But we’re consistently providing you with marketing ideas and design inspiration. Welcome to another week on the job.
Read more...Key Trends That Will Shape the Future of Infographics
September 30, 2011
Now that everyone loves them, early adopters and forward thinkers will want to know, “What is next for the infographic?” Is the Infographic still soaring or marked for doom?
Read more...Free Fridays #11: Dress Making Patterns, Dreamweaver, Brochures
September 30, 2011
Can you smell it? Smells like freedom! The freedom of the weekend! Before you go into that sweet dew of the weekend, check out the latest FREE resources for all your design needs and have some fun things to work on when Monday hits! 30+ Free Dress Making Patterns 20 Creative Free Templates for Bloggers [...]
Read more...Photobomb #46: Low Light Photography, the Galaxy, and Why You Fail
September 29, 2011
Go on a photowalk to capture some wildlife with low light photography. Then make those HDR photos you took into black and white gems and print them on metal to really make them pop! You can do all this and more by just reading today’s Photobomb! 11 Tips for your next Photowalk Low Light [...]
Read more...Graphic Design Roundup #49: Question Marks and Exclamation Points Make Their Marks on Design
September 28, 2011
Question marks and exclamation points are not just used for punctuation. They’re quite versatile and make very nifty design elements, too. Over the years, these handy stops along the keyboard of life have been featured in movie posters, book covers, print ads, outdoor billboards, television commercials and now emails and websites. These samples of some [...]
Read more...Art of Design #36: Hotel Letterheads From the Past
September 27, 2011
Letterhead is one of those ubiquitous components of businesses around the world. They go hand-in-hand with business cards to help a company communicate with the outside world: its customers, vendors and suppliers, even competitors.
The letterhead is where you’ll find the essential information of a company such as the name, address, phone and most likely a logo – maybe even a motto or some intelligent line of copy that helps position the firm in the mind of the reader.
Read more...Tips & Bits #46: So You Want To Create a Brand
September 26, 2011
Do you know exactly what makes your company, business, product, or service interesting, compelling and different?
Unless you’ve made the effort to define your position in the market and to communicate it using engaging language, your brand is condemned to be an also-ran, if it’s lucky enough to survive at all.
Read more...Our Daily Best: Week of September 19th
September 23, 2011
Football season is gearing up. Baseball season is winding down. It’s that transitional period signaling the onset of autumn. Fall officially begins September 22, 10:49 A.M. EDT so be on the lookout for those brilliantly colored leaves that look so beautiful on someone else’s front lawn. (And remember to clear them out of your rain gutters before winter!)
Read more...Featured Event: National Solar Tour
September 23, 2011
The ASES National Solar Tour is the world’s largest solar event. This is your chance to tour innovative green homes and buildings to see how you can use solar energy, energy efficiency, and other sustainable technologies to reduce monthly utility bills and help tackle climate change.
Read more...Seven Tips For Flyers That Turn Heads and Spark Sales
September 23, 2011
Wanna make your flyers attract attention? Woudja like to make ‘em capture the target you’re aiming for? Take a few minutes to learn how to make a flyer that works hard. Here are some techniques that you can employ immediately.
Read more...Optimizing Your Digital Storefront For Local SEO Can Maximize In-Store Success
September 23, 2011
Many consumers carry out product and pricing research online before buying at a local brick and mortar store. A 2010 survey by BIA/Kelsey and ConStat confirmed that 97 percent of consumers investigate future purchases using online media.
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October 5, 2011
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