Who likes Free! I do, I do! Free from oppression, free of the chains that bind you and the freedom of choosing the new paths in your life! Oh yeah… and Free stuff!! So before you head off into a new freedom adventure (even if its just the weekend), finish off your week wtih free [...]
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Learn How to Create Alluring Landing Pages
October 14, 2011
Most people prefer NOT to be sold something. They want to be wooed. The act of sales-by-seduction can be a fun and exciting experience. Is your landing page up to it? While it’s true that visitors to your landing page want to be educated and get help to make rational purchasing decisions, they yearn to [...]
Read more...Let LinkedIn Help Increase Your Company’s Connections
October 14, 2011
LinkedIn is an effective vehicle for any company to network with connections in the industry, with vendors and partners. Here are some techniques designed to help you: improve the visibility of your LinkedIn content with search engines improve the visibility of your LinkedIn content within the LinkedIn community increase the exposure of your LinkedIn updates improve [...]
Read more...Copy Chat: Meet Howard Luck Gossage
October 14, 2011
A refreshing point of view from one of advertising’s great minds. Howard Luck Gossage (1917–1969), often referred to as “The Socrates of San Francisco,” was an advertising trendsetter whose career peaked during the fabled era of “Mad Men.” A non-conformist who protested established advertising practices, Gossage pioneered numerous innovative techniques that would not receive appreciation [...]
Read more...Our Daily Best: Week of October 10th
October 14, 2011
A busy week that began with a tip of the sailor’s hat to Christopher Columbus. The world wasn’t flat, but the paper we print on sure is and we’re happy to offer you a wide range of ideas on just what to do with paper and printing and design and marketing. Set sail for a [...]
Read more...Graphic Design Roundup #51: Gender and Design
October 12, 2011
“Girls like dolls and pink. Boys like fire trucks and red.” To the average pre-schooler, the differences are obvious. This just goes to show that gender does matter in design. The ways in which gender is taken into account during the design process is important because it is estimated that women control 85% of spending. [...]
Read more...Art of Design #38: Pushing the Envelope
October 11, 2011
Direct response is part art and part science. It’s where creativity can be measured in dollars and cents. The envelope gets opened, or it doesn’t. It’s that simple. So for all of you folks on the front lines of creating packages that must be opened and need to stimulate sales, here are some award winning examples from our friends Down Under!
Read more...Tips & Bits #47: Extreme Brand Makeovers
October 10, 2011
Companies seeking rapid growth and have ample resources to invest can reinvent an existing brand to uncover hidden potential and achieve financial success.
Here are some interesting case studies that can be used to inspire problem solving for other situations…maybe yours.
Read more...Our Daily Best: Week of Oct. 3rd
October 7, 2011
The 4th and final quarter of 2011 begins this week. Time to rev up those marketing engines. For many, this is the time of year for achieving profitability. Be sure to prepare for those holiday gift-giving sales opportunities with effective marketing materials you can order online and receive in plenty of time.
Read more...Featured Event: Second Chances Youth Summit
October 7, 2011
Saturday, October 22, 2011 9:00AM to 6:00PM
on the campus of the University of Southern California (USC)
Hosted by the Foundation for Second Chances, founded by Melissa Wyatt in December 2004
QR Codes Go Through (or at least on top of) The Roof
October 7, 2011
For marketer who would like to get free advertising on Google, an Austin, Texas, firm plans to facilitate the placement of QR codes on rooftops. Phillips & Co.’s new service, called Blue Marble, offers a “space-accessible profile” for businesses, cities, schools that want to raise their profile. In addition to catching the attention of the [...]
Read more...The Tortoise and the Hare: Two Work Approaches to Getting the Job Done
October 7, 2011
Neither style is better than the other. Each one can be successful, or fail spectacularly. Finding the style that matches your personality will help you by reducing your stress level and by optimizing your efficiency.
Trying to work in a style that doesn’t fit with your personality will only make you miserable, unhappy and more likely to abandon your quest.
Like the story of the Tortoise and the Hare, there are generally two kinds of entrepreneurs.
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Photobomb #47: Tutorials, lessons, education and more!
October 6, 2011
This edition of the BOMB focuses on educational opportunities. Here you’ll find tutorials on shooting portraits, landscapes, families, children and how to review photography – both your own and that of others. Plus there’s good advice on how to take better pictures and some tips for beginners. Ready, aim, start clicking!
Read more...Design Roundup #50: Top 10 Websites for Designers
October 5, 2011
Each month, HOW editors peruse hundreds of websites to find the best of the best—the Top 10 Websites for Designers. In reviewing these websites, the editors are looking for exceptional design as well as functionality.
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October 14, 2011
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