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Mobile Marketing Tips and Tools

Mobile marketing is hot – and getting hotter. Mobile phones are always with the user and they’re always on. The level of convenience, instant access and up-to-the-minute knowledge a mobile device gives us, makes us feel that we need them – which, let’s face it, is a much stronger pull on us than a mere want. Whether you’re a B2B or B2C Company and you’ve been contemplating bringing mobile marketing into the mix of web and direct mail campaigns you now run, here are some tips and tools to help get you started.


4 Reasons to Use Mobile Marketing1

  1. Increase customers and direct sales
  2. Lead generation
  3. Keep up with competition
  4. Expand company visibility

7 Ways to Use Mobile Marketing

  1. Provide information on industry developments
  2. Build personal relationships with customers
  3. Send Product alerts
  4. Offer trade show, conference, meeting updates
  5. Deliver benefits to professionals2
  6. Deliver content in “bite-sized chunks”3
  7. Customer care Q and A
  8. Opt in mobile coupons (go green!)

Free Mobile Tools for Marketers4

  1. Key Insights (insightory.com) – whitepapers and presentations on marketing topics
  2. Napkin Genius – sketch, edit, and share your ideas (the free “Lite” version offers sketch without photos)
  3. SnapDat creates custom-designed virtual business cards with the ability to link to your social-networking profiles and incorporate personalized messaging for individual clients
  4. Domain Tracker displays Alexa rank and PageRank according to Google, along with PageRank history
  5. HTML Email (Western ITS Limited) lets you write HTML emails from your phone
  6. TwitterFon provides a basic interface with Twitter

8 Not Free Mobile Tools for Marketers4

  1. Card Snap lets you photograph the physical business cards you’ve collected and upload them into your phone automatically ($9.99)
  2. CardLasso will also incorporate the data into your Salesforce CRM software. (Free with subscription)
  3. Blog with iBlogger! supports blogging features such as pictures, tags, categories, links, and location, compatible with most publishers, including WordPress, ExpressionEngine, MovableType, and TypePad ($9.99)
  4. Blog Press by Coollittlethings Studio offers a less-expensive option for users who simply wish to post images and text. ($2.99)
  5. SenseApp by Hans Schneider also helps keep track of your Google AdSense revenue data. ($3.99)
  6. Tweetie allows you to manage multiple Twitter accounts through the same application ($2.99)
  7. Twiltr filters your Twitter account so that you see posts only from your favorite “tweeps” ($2.99)
  8. Birdhouse lets you jot down your ideas, plan your tweets, and publish when ready. ($3.99)

We’re not saying we recommend or don’t recommend any of these applications in particular, just wanted to give you an idea of what’s out there. It’s time to give going mobile some serious consideration!

Resources

  1. Unclear ROI Impedes Mobile Marketing
  2. Five Reasons Why Mobile Marketing Is Prime for B2Bs—And Five Key Questions B2B Marketers Should Be Asking
  3. B2B Social Media Marketing Collection: A Slideshow Of 20 Helpful Posts, Presentations & Series for B2B Marketers.
  4. 3 Smartphone Applications for On-the-Go Marketers
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