Market Smart: 5 Tactics to Boost Your Referrals

Posted on September 10, 2009 in Marketing Tips

Seeking referrals from your current customers is one of the most cost effective methods for generating new clients to raise your bottom line. Here are 5 tips to give your referral program a boost.

1. Make sure current customers understand all your services1

Clients are more likely to refer you when they “understand the full extent of how you can improve their lives—and have already done so. So they must be able to understand all your services.”1 This means it’s vital to keep your current customers updated on your new products, services, and any other changes that will benefit them – and anyone they refer.

2. Maintain Good Customer Relationships

Do whatever you can to maintain and grow good customer relationships with your current customers. Clearly, when a client feels good about their experience with you, and your company, they are more likely to spread the word. 

3. Don’t hide your desire for growth1

Do not be afraid to let your customers know that, as a company, you are seeking growth. We’ve all heard the sentiment that you won’t get something if you don’t ask for it. So by all means, don’t hide the fact that you want to grow and you’d love for your customers to help you do just that.

4. Reward Referrals

Keep in mind that “the act of recommending you isn’t easy”2 because it’s a risk. What if you mess things up? So, show your appreciation for referrals by offering your customers a product, resource, gift, or discount, and also something they can give their friends so they feel less like they might be imposing. (Such as our latest iPod Touch contest which gives the referrer and their friend the opportunity to win).

5. Make it Fun, Make it Easy

Don’t rely on your customers to spontaneously refer your company to their friends and acquaintances. Yes, of course, if you’re providing a good service or product, you will get some out of the blue referrals. But to make referrals an integral part of your company growth you need to do the heavy lifting. You need to go out of your way to make it happen; to remind your customers you’d love referrals and then make the process easy.   For instance, send your customers a link they can easily forward, or a postcard their friend can take into the store for a discount.   

Resources

  1. Three Key Concepts to Drive More Referrals
  2. Seth Godin: How to get referrals
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About Karen Daniels

Karen is an author, freelance writer, and content specialist with a great interest in blogging and content marketing. She is passionate about providing unique content and staying in tune with the ever-changing face of the Internet.

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